Introduction to Organic

Zencity Organic is an advanced online discourse and sentiment analysis tool designed to help local governments understand community needs and priorities. By analyzing conversations across publicly available sources, including social and media channels, Zencity Organic enables data-driven decisions to build community trust. 

You can access all of the tools within Organic here:

Organic for Social Listening

Watch this helpful video to understand what Organic is and how it can be used for social media and news monitoring. See how our data sources are configured and how to access and read the dashboard, utilize projects, and more. 

Video: Organic for Social Listening

Organic for Communications Management

Beyond using the monitoring capabilities in Organic, local government officials can utilize Organic for connecting with their community and managing their social accounts. Check out the features list below to learn more about Publishing and communicating with our Press Release Generator. 

Video: Organic for Communications Management

Organic Features

The central uses for Organic are social listening, social media management, and strategic communications. Review the list below to learn about the different features that can be used within Organic to meet your needs.

Dashboard

• Data Collection: Connects to social media and local media sources, aggregating organic resident feedback from platforms like Facebook, Twitter, Instagram, Nextdoor, LinkedIn, news and broadcast media, and 311 systems. 
• Data Identification: Utilizes AI technology to surface important trends, sentiment, interactions, and summaries through integrated widgets. This feature ensures that critical changes in community sentiment or conversation volume are quickly noticed.

News Feed:

• Comprehensive Coverage: Aggregates news stories from configured sources, providing a dedicated view of all relevant news articles and broadcasts.
• Filtering and Sorting: Enables filtering by date, source, and relevance, ensuring you stay informed about the most pertinent news items.
• Press Release Generator: Allows users to quickly create press releases using a built-in generator, ensuring timely and consistent communication with the public.

Publishing:

• Connecting Accounts: Easily connect official government social media accounts to manage posts from one central location.
• Posting and Scheduling: Create, schedule, and publish posts across multiple social media platforms, including unique access to platforms like Nextdoor.
• Inbox Management: Monitor and manage comments from official social media accounts in a unified inbox.
• Analytics: Provides detailed analytics on social media performance, helping measure the impact of posts and campaigns.
• Post Library: Get inspired by your peer Zencities with thousands of social media posts at the tip of your fingers

Projects:

• Custom Dashboards: Allows the creation of custom dashboards for specific initiatives, enabling focused monitoring of relevant discussions and tracking changes over time.
• Reports and Alerts: Subscribe to related email digests and project reports, helping users stay updated on significant changes and trends without continuous manual monitoring.

Insights:

• Analyst Insights based on your Organic data are only offered to clients with specific Zencity packages. To learn more about Insights, click here and reach out to your account manager for further details. 

Learn More about Organic

To learn more about getting started with Organic, read through these articles from the Organic section of this Help Center.

• Organic Data Source Management article
• Guide to Dashboard Filters article
• The News Feed article
• Connecting Accounts to Publishing article
• Organic Projects article