Introduction to Listen

Zencity Listen is an advanced online discourse and sentiment analysis tool designed to help local governments understand community needs and priorities. By analyzing conversations across publicly available sources, including social and media channels, Zencity Listen enables data-driven decisions to build community trust. 

You can access all of the tools within Listen here:

Zencity Listen for Social Listening

Watch this helpful video to understand what Listen is and how it can be used for social media, news, and direct channel monitoring. See how our data sources are configured and how to access and read the dashboard, utilize projects, and more. 

Video: Organic for Social Listening

Zencity Listen for Communications Management

Beyond using the monitoring capabilities in Listen, local government officials can utilize Listen for connecting with their community. 

Zencity Listen Features

The central uses for Listen are social, news, and direct channel listening and strategic communications. Review the list below to learn about the different features that can be used within Listen to meet your needs.

Dashboard

• Data Collection: Connects to social media and local media sources, aggregating organic resident feedback from platforms like Facebook, Twitter, Instagram, Nextdoor, LinkedIn, news and broadcast media, and 311 systems. 
• Data Identification: Utilizes AI technology to surface important trends, sentiment, interactions, and summaries through integrated widgets. This feature ensures that critical changes in community sentiment or conversation volume are quickly noticed.

News Feed:

• Comprehensive Coverage: Aggregates news stories from configured sources, providing a dedicated view of all relevant news articles and broadcasts.
• Filtering and Sorting: Enables filtering by date, source, and relevance, ensuring you stay informed about the most pertinent news items.
• Press Release Generator: Allows users to quickly create press releases using a built-in generator, ensuring timely and consistent communication with the public.

Topics:

• Custom Dashboards: Allows the creation of custom dashboards for specific initiatives, enabling focused monitoring of relevant discussions and tracking changes over time.
• Reports and Digests: Subscribe to related email digests and project reports, helping users stay updated on significant changes and trends without continuous manual monitoring.

Insights:

• Analyst Insights based on your platform data are only offered to clients with specific Zencity packages. To learn more about Insights, click here and reach out to your account manager for further details. 

Learn More about Zencity Listen

To learn more about getting started with Listen, read through these articles from the Listen section of this Help Center.

• Listen's Data Source Management Article
• Guide to Dashboard Filters article
• The News Feed article
• Connecting Accounts to Publishing article
• Organic Topics article