The Value of Zencity Newsletters & Email Campaigns

Connecting Your Community to Your Communication 

Zencity brings resident communication into the same platform where your agency already listens, engages, and takes action — making outreach a natural next step, not an extra burden.

A Complete Communication Engine in One Place

Zencity has expanded our Communicate module with three core building blocks:

• Email & newsletter creation
• Campaign automation
• Resident contact management (Coming soon)
  
   

Zencity has long enabled local government agencies to easily communicate with and hear from their communities. Clients elicit engagement with residents and share visions for the community they build together. Our social media suite allows content creation, scheduling, and management. Our engagement pages help you tell your story in maximum detail with minimum effort. Residents can read, watch, and access feedback and engagement opportunities from across your organization in one place. Together, these tools make it easy for your agency to craft, automate, share, and track campaigns — all within Zencity.

Your agency communicates every day: service updates, project milestones, emergency notices, engagement opportunities, and more.

But too often, resident communication is fragmented:

• Contact lists live in spreadsheets
• Campaign tools sit outside the engagement workflow
• Messaging isn’t targeted or measurable
• Follow-up is manual and inconsistent
  
   

With Zencity you reach the right residents with the right message, at the right time. Integrated communication based on resident sentiment, without disconnected tools or outdated contact lists. 

Built for Trust, Relevance, and Results

Zencity Newsletters are designed specifically for the realities of public sector communication:

Reach the right audience

Target communications by neighborhood, interest, language, or engagement history — so residents receive information that actually matters to them.

Strengthen relationships over time

Move beyond one-off announcements by building consistent touchpoints that keep communities informed and involved.

Connect communication to community insight

Zencity already powers surveys, social listening, and engagement so now outreach becomes part of a feedback loop — not a broadcast into the void. Your emails loop residents directly back into the next phases of engagement, inviting them to a live engagement event, updating them on how their feedback took form in reality, and letting them know what’s next. 

Communicate responsibly

With built-in unsubscribe handling, bounce management, and compliance support, cities can send confidently and transparently.

Core Capabilities

Contact & List Management (Resident Hub)

• Upload and manage resident contact lists
• Organize contacts into groups (ex: subscribers, project audiences)
• Segment lists by characteristics like geography, sentiment, or interests
• Import contacts from surveys, sign-ups, or .csv files
   

Newsletter & Email Creation

• Create newsletters from templates or from scratch
• Customize content to match city branding
• Build dedicated campaigns for specific resident audiences
   

Sending & Campaign Management

• Send targeted email campaigns directly through Zencity
• Track key performance metrics (delivery, engagement)
• Manage campaign history in-platform
   

Automate Email Flows (Coming soon)

• Build multi-step automated email workflows
  (ex: new subscriber welcome series)
• Welcome new subscriber and drive participation
• Elicit further engagement as project milestones are reached 
• Encourage users who left submissions incomplete

Deliverability & Compliance

• Automatic unsubscribe links included
• List-level unsubscribe handling
• Hard bounce and spam-block protection built in