At a Glance
Request professional paid advertising support to boost awareness and participation in your engagement questionnaire. Targeted boost services help you reach specific demographics, geographic areas, or interest groups through tactical paid advertisements across digital platforms.
Targeted boosts can significantly increase participation rates by expanding your reach beyond organic promotion methods.
Core Steps
- Navigate to Ask > Surveys > Build select your survey
- Click the Share tab
- In the Targeted Boost section, click Learn More
- Review the boost information and contact details
- Click Contact Us to initiate the boost request process
In-Depth Guide
Accessing Targeted Boost Information
To learn about boost services:
- From your engagement questionnaire, click the Share tab in the main navigation
- Locate the Targeted Boost section in the sharing options
- The section displays: "Let us help you get the most out of this engagement by boosting awareness with tactical paid ads."
- Click Learn More or the targeted boost section to view detailed information
Understanding Targeted Boost Services
What targeted boost includes:
The Targeted Boost modal explains the service offering:
- Professional advertising management: "Get the most out of your engagement by boosting awareness with tactical pay-per-click ads"
- Additional fee service: "For an additional fee we can help you get the most out of this engagement by boosting participation"
- Expert consultation: Access to advertising specialists who understand community engagement
- Strategic campaign development: Customized advertising approach based on your specific goals
Boost Service Benefits
How targeted boost can help your engagement:
Increased Reach:
- Extend beyond your existing social media followers and email subscribers
- Target specific demographic groups relevant to your engagement topic
- Reach residents who may not regularly engage with municipal communications
- Expand geographic coverage within your community
Professional Campaign Management:
- Expert creation of advertising content and messaging
- Platform optimization across Google, Facebook, Instagram, and other digital channels
- Real-time campaign monitoring and adjustment
Targeted Audience Segmentation:
- Geographic targeting to specific neighborhoods or districts
- Demographic targeting by age, interests, or community involvement
- Behavioral targeting based on previous engagement with municipal content
- Custom audience development based on your specific community needs
Initiating a Boost Request
To request targeted boost services:
- In the Targeted Boost modal, review the service description
- Note the contact information: "Contact your Customer Success Manager to learn more"
- Contact details provided: "<firstName> <lastName>" and "Email: <name>@zencity.io"
- Click the Contact Us button to initiate communication
- Your Customer Success Manager will discuss options and pricing
What to Expect from the Boost Process
Consultation and planning phase:
- Initial discussion about your engagement goals and target audience
- Review of your current organic promotion efforts
- Analysis of your community demographics and engagement patterns
- Development of advertising strategy and budget recommendations
Campaign development:
- Creation of targeted ad content and messaging
- Selection of optimal advertising platforms and placements
- Audience segmentation and targeting parameter setup
- Campaign timeline development aligned with your engagement schedule
Campaign execution and monitoring:
- Professional management of advertising campaigns
- Real-time performance monitoring and optimization
- Regular reporting on reach, engagement, and participation metrics
- Ongoing adjustment of targeting and messaging based on performance
Boost Campaign Strategy
Types of targeted advertising approaches:
Geographic Targeting:
- Neighborhood-specific campaigns for local issues
- District-based advertising for municipal services
- Community-wide promotion for city-wide engagements
- Cross-boundary targeting for regional initiatives
Demographic Targeting:
- Age-specific campaigns for relevant policy topics
- Interest-based targeting for engaged community members
- Behavioral targeting based on previous municipal engagement
- Custom audience development for specific stakeholder groups
Platform-Specific Campaigns:
- Facebook and Instagram advertising for broad community reach
- Google Ads for search-based discovery
- LinkedIn targeting for business and professional stakeholders
- Local digital platforms for community-specific audiences
Understanding the Details
Customer Success Manager Partnership
Your Customer Success Manager serves as your dedicated contact for boost services, providing personalized consultation based on your organization's history, community characteristics, and engagement goals. This ensures that boost strategies align with your broader communication and engagement objectives.
Integration with Organic Promotion
Targeted boost services complement your existing organic promotion efforts rather than replacing them. The combined approach of organic sharing (social media, email, website integration) plus paid advertising creates comprehensive coverage that maximizes participation opportunities.
Budget and ROI Considerations
Boost campaigns are designed to provide measurable return on investment through increased participation rates. Your Customer Success Manager will work with you to develop budget recommendations that align with your engagement goals and expected outcomes.
Important Notes
Additional Cost: Targeted boost is a premium service that requires additional fees beyond your standard Zencity platform usage.
Professional Management: Boost campaigns are managed by advertising professionals who specialize in community engagement and municipal communications.
Customized Approach: Each boost campaign is tailored to your specific community, engagement topic, and participation goals.
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