Share Your Engagement Questionnaire on Social Media

At a Glance

Share your engagement questionnaire directly to social media platforms with pre-formatted posts that encourage community participation. Social media sharing provides quick access to Facebook, X (Twitter), Instagram, LinkedIn, and Nextdoor, helping you reach diverse audiences through your organization's official accounts.

Social sharing creates engaging posts with direct links to your questionnaire for immediate participation.

Core Steps

1. Navigate to Ask > Surveys > Build select your survey
   
   
    
2. Click the Share tab
   
   
3. In the Social Media section, select your preferred platform
   
   
4. Review and customize the auto-generated post content
5. Publish to your social media account

In-Depth Guide

Accessing Social Media Sharing

To share on social media platforms:

1. From your engagement questionnaire, click the Share tab in the main navigation
2. Locate the Social Media section in the sharing options
3. The section displays: "Share a well-crafted invitation to your residents via your personal or organizational social media account."
4. Choose from the available platform buttons: Facebook, X (Twitter), Instagram, LinkedIn, or Nextdoor

Available Social Media Platforms

Platform-specific sharing options:

Facebook

• Ideal for community groups and local government pages
• Supports rich media and detailed descriptions
• Allows for community discussion and sharing
• Great for reaching diverse age demographics

X (formerly Twitter)

• Perfect for quick updates and announcements
• Character-limited posts encourage concise messaging
• Hashtag support for broader reach
• Real-time engagement and conversation

Instagram

• Visual-first platform ideal for engaging younger audiences
• Story and post sharing options
• High engagement rates for community content
• Mobile-optimized participation experience

LinkedIn

• Professional network sharing for business and government contexts
• Ideal for reaching professional stakeholders
• Higher engagement rates for policy and municipal content
• Network effect through professional connections

Nextdoor

• Neighborhood-focused platform for local community engagement
• High trust levels for municipal and local government content
• Geographically targeted audience
• Strong community discussion features

Social Media Post Customization

Optimizing your social media content:

Pre-formatted content includes:

• Engaging headline about your engagement topic
• Clear call-to-action encouraging participation
• Direct link to your questionnaire

Customization options:

• Edit post text to match your organization's voice
• Include relevant mentions of community groups or stakeholders
• Adjust messaging for different platform audiences

Best practices for social posts:

• Keep messaging clear and action-oriented
• Include deadline or timeline information when relevant
• Explain why community input matters
• Use compelling language that encourages immediate participation

Platform-Specific Strategy

Tailoring content for each platform:

Facebook Strategy:

• Use community-focused language
• Include background context about the engagement
• Encourage sharing within community groups
• Pin posts to your page for extended visibility

X Strategy:

• Create thread series for complex topics
• Use trending hashtags when relevant
• Retweet and engage with community responses
• Share quick updates about participation progress

LinkedIn Strategy:

• Focus on professional impact and policy implications
• Tag relevant business and community leaders
• Share in professional groups related to your topic
• Highlight expertise and data-driven decision making

Nextdoor Strategy:

• Emphasize local impact and neighborhood benefits
• Use familiar, conversational language
• Reference specific local landmarks or issues
• Encourage neighbor-to-neighbor sharing

Tracking Social Media Performance

Monitoring social media engagement:

Platform analytics to track:

• Post reach and impressions
• Clicks on your questionnaire link
• Shares, comments, and reactions
• Follower growth and engagement rates

Cross-platform performance comparison:

• Identify which platforms drive the most participation
• Compare engagement rates across different post types
• Monitor audience demographics and response patterns
• Adjust strategy based on platform-specific results

Understanding the Details

Social Media Link Integration

Social media posts include direct links to your questionnaire with appropriate UTM tracking parameters, allowing you to measure the effectiveness of each platform in driving participation. This helps you understand which social channels work best for your community.

Community Building Through Engagement

Social media sharing creates opportunities for community discussion around your engagement topics. Monitor comments and responses to understand community sentiment and identify additional topics for future engagement.

Cross-Platform Amplification

Using multiple social media platforms creates a network effect where content can be shared across different communities and demographics, significantly expanding your reach beyond your direct followers.

Important Notes

Platform Policies: Ensure your social media posts comply with each platform's community guidelines and terms of service.

Consistent Messaging: Maintain consistent core messaging across platforms while adapting tone and format for each audience.

Engagement Monitoring: Actively monitor and respond to social media interactions to build community trust and encourage participation.

Analytics Integration: Use UTM tracking from social media links to measure platform effectiveness in your overall engagement analytics.