Zencity QR Code Experience Survey

CX surveys based on QR codes are customer experience surveys that utilize QR codes as a method to distribute and access the survey. This approach allows residents to easily provide feedback by scanning a QR code with their smartphone or tablet, which then directs them to the survey form.

How do QR Code Surveys Work?

Here’s how QR code-based CX surveys work:

1. Generation of QR Codes: Unique QR codes are generated for each survey or for specific interactions. 
2. Distribution of QR Codes: The QR codes can be printed on receipts, displayed on signs, included in emails, or presented in any other physical or digital medium where residents interact with a city service provider.
3. Scanning the QR Code: Residents use their smartphones or tablets to scan it. Most modern devices have built-in QR code scanning capabilities within their camera apps, or users can use dedicated QR code scanning apps.
4. Accessing the Survey: The resident is redirected to the survey form once the QR code is scanned. This form is mobile-friendly to ensure a smooth user experience.
5. Completing the Survey: Residents complete the survey by answering questions about their recent experience with the service. These questions can cover various aspects such as overall satisfaction, staff performance, and specific service attributes.
6. Submission and Analysis: The responses are collected and analyzed within the Zencity Experience Survey dashboard after completing and submitting the survey. The data can then be used to generate insights and inform service improvements.

Benefits of QR Code-Based CX Surveys

1. Ease of Use: QR codes provide a convenient and quick way for residents to access surveys without needing to type URLs or navigate through multiple steps.

2. There is no need to integrate a case record management system: QR distribution provides a fast and simple alternative for CX surveys that require a data integration process. 

3. High Engagement: QR codes' immediacy can lead to higher engagement rates, as residents can provide feedback right at the point of interaction.

4. Cost-Effective: Generating and distributing QR codes can be more cost-effective than traditional paper-based surveys or other digital distribution methods.

5. Versatility: QR codes can be placed in various locations and mediums, making them versatile for different types of services and interactions.

6. Real-Time Feedback: The quick access and completion process allows real-time feedback and promptly addresses any issues or concerns.

7. Customized Dimensions: Zencity’s CX Surveys allow you to set up multiple custom dimensions, which are custom variables for data categorization. QR codes can be distinguished by pre-set dimensions, such as geographic areas in a city or demographic groups in a community. For example, a QR-based CX survey for a police department can include distinguished QR codes for all police divisions in the city, for different officers, or different shifts. Custom dimensions allow full flexibility in data setup and analysis.