As a communications professional, it is a good idea to start out your day by getting a full picture of what topics are trending among your residents. Zencity helps you see what is most relevant and provide actionable insights for planning your messaging.

At a glance

When you don’t have a lot of time and want to quickly get a baseline sense of what's going on before planning your messaging, spend a few minutes browsing your main dashboard to gather what residents are interested in and talking about.

These dashboard widgets and features can help you do this:

Popular words

The word cloud shows you the most commonly used words among your residents for whichever time period you are looking at. The more popular the words are, the larger they will appear in the cloud. 

Tip: If something in the word cloud piques your interest, you can always click on that specific word to see the articles and posts that are fueling that conversation.  

Most popular topics

Focusing your messaging around a specific topic? You can always check out the topics with the highest amount of engagement, along with their respective sentiment. Hover over any topic you are interested in to see the exact sentiment breakdown, or click on it to filter your dashboard according to that segment of the conversation.

Search

Interested in a specific topic or issue? Use the search bar at the top right hand corner of the page and search for a specific word or phrase to see conversation items related to that keyword.

Tip: Interested in following how the conversation about a specific issue or event evolves over time? Create a project to follow it more easily or set up a keyword alert.  

Email digests

For those mornings when you don't have time to check the platform, there's still a a way to make sure you don't miss an important update: subscriptions. With multiple email digest and alert options available, you can subscribe to the ones that make sense for what you need to follow and when.

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