Discover how your city or county compares to other Zencities similar to yours by analyzing sentiment, volume, and sources of online discourse surrounding select subjects.
Whether you want a quick and easy way to see how your city compares to the other similar communities regarding top-of-mind issues, or need to share comparative real-time data to back an important policy, Zencity Benchmarking enables you to easily compare trends in resident discourse between your city and others, using aggregated data from all of our Zencities.
How to use the Benchmarking tool
The Benchmarking tool operates using 3 filters: Date, Compare By and Subject.
- Date discerns the number of days back the comparison will take into account - 7, 14, 30 or 90.
- Compare By enables you to select the cohort of other Zencities you would like to be compared with: Zencities comparable to you by size or Zencities in the same geographical region as yours.
- Subject allows you to choose the topic or project you would like to see data on, and is a preselected list of Zencity projects that are of interest across various local governments
1) Discourse Overview: shows you a general overview of the discourse on your selected subject during the selected time frame, and consists of three sub-sections:
- Volume of Interactions: shows the total number of interactions regarding the selected subject during the selected timeframe in your community, as well as its change from the previous time frame (for example, the amount of interactions surrounding a subject during the last 14 days and its change in comparison to the 14 days prior).
- Share of Total Discourse: shows how much of the total discourse in your city the selected subject comprises, in relation to its average share of the total discourse in other Zencities (for example, if a subject comprises 10 percent of the total discourse in your community, but only 5 percent in the discourse in the selected cohort, this section will show that your share of total discourse is twice as high as the average share of discourse).
- Channels Breakdown: details the proportion of official and unofficial channels from the total discourse (channels managed by the city and channels not managed by the city, respectively).
2) Sentiment Breakdown: shows the share of positive and negative sentiment residents express regarding the selected subject during the selected timeframe, in your community and in the cohort.
3) Discourse Volume over time: shows the change over time in volume of discourse, and allows you to easily see and compare trends in discourse between your community and the average.
After setting the filters to your liking, you can export a report showcasing how your city stacks up using the 'Export Report' button at the top of the page.
Frequently Asked Questions
What cohort types can I compare my city with?
Currently the Benchmarking tool enables the comparison of your city with other Zencities from preset cohorts based on geographical region or population size.
Can I compare my city with a specific group of other cities/on a different subject?
If you want a deeper understanding of a subject not listed under the 'Subject' filter or based on a different parameter of comparison, you can request an insight from our dedicated team of analysts.
Can I compare my city with a city that is not a Zencity/with just one specific city?
The Benchmarking tool uses actual aggregated data collected from our Zencities, so comparison is available with any of the dozens of other cities using our platform. Comparing your data with just one other city is not possible due to privacy of our clients' data, so all data you see in the tool is an average of 3 or more Zencities.
Where can I find the Benchmarking tool?
The Benchmarking tool can be found via the navigation menu located on the left-hand side of your Zencity platform.
Alternatively, you can click here.