You now have the ability to easily compare between official and unofficial feedback, side by side, with our new Comparison Report. This enables you to compare the discourse happening on city official channels versus what is being discussed organically among residents. This can help you close the gap between the City and its residents by enabling you to see what issues are most important to them, versus what the City is promoting on its official channels.
For example, through ZenCity, one of our cities noticed that school was the most talked about topic on unofficial channels. Since the City is not in charge of the school district, they were not engaged on that matter. They were able to see, that while the school district was not under their jurisdiction, it was indeed a topic that residents wanted the city to be more engaged on and they were able to close that communication gap.
How to use these reports:
Simply click on “Reports” from the menu.
And you will see the following screen:
You can use the filters at the top to change the dates, look at specific categories, sentiment, sources or location.
We will be adding other comparison reports soon, so stay tuned. If you have any requests for add comparisons you want to be able to make - let us know!