ZenCity Insights can be used to monitor short or long-term trends, gain insights on city initiatives and plans, and evaluate city-wide projects. It’s really quick and simple to get insights into complicated issues using the platform. Here are a few tips to help:
Discover new discourse
There are many ways to discover new discourse on the issues most pressing for your residents. Here are a few ways to get started.
Understand main issues discussed within a city topic
You can use ZenCity Insights to understand the main issues being discussed in your city on a deeper level. Here are some helpful tools:
You can always check out the most trending topics on the dashboard along with their sentiment. Hover over the topic you are interested in to see the exact sentiment breakdown. Click on the category you are most interested for more information and sub-categories.
Pro-tip: Clicking on a category will open up a dashboard specific to that category with all the same features you have on your general dashboard.
The word cloud shows you the most commonly used words among your residents for whichever time period you are looking at. The more popular the words are, the larger they will appear in the cloud.
Pro-tip: If something in the word cloud piques your interest, you can always click on it to find out more information.
Geolocate hot topics
ZenCity Insights’ geolocation can be really useful for locating or tracking issues over time by neighborhood. Here are a few tips for finding your way around the map.
Summarize sentiment distribution on an issue or post
For any time period, topic, or project you can check out the sentiment overview. This is a quick way to understand how residents feel about an issue.
For any post, you can view the sentiment summary at the top. This will save you the time of manually going through all the comments, shares, and likes.
Measure the trends in sentiment
See how sentiment changes over time. You can view this for any topic or project over any time period.
Learn how city actions affect the discourse
See how city actions coincide with discourse.
Click on ‘Settings’ to get to your event management tool.
This feature enables you to add and see important city events and projects on your ZenCity Insights dashboard and see how it coincides with the discourse you are seeing.
Pro tip: You can also reach the event management tool by clicking on the three dots in the upper right corner of the discourse timeline.
Measure how city events compare to each other
Use the event management tool to mark multiple significant events or occurrences on your timeline. This will enable you to see how sentiment corresponds and compare.
For a deeper comparison of two similar events, we can set up two projects to help you compare. Learn more about projects here.
Estimate how important an issue was
A good way to get an estimate on how important an issue was, is to look at the amount of discourse surrounding that issue relative to the total discourse.
From your dashboard, see you can see your projects and their percentage discourse of the discourse.
See how trending topics change over time and note their percentage of the total discourse. This can give a good indication of how important an issue was. Hover to get a specific breakdown of the number of interactions and sentiment.
Highlight main concerns on a strategic issue
In order to highlight main concerns of a strategic issue, you can create lists.
While looking through discourse, you can save items to lists in order to view them later or share them with a colleague.
To view your saved items, click ‘Saved Items’ on your menu
You can share your lists by clicking on the person icon next to the list name.
Identify service requests from the city from an unofficial source
You are probably already aware of the reports coming in through your official networks, but we can help you find out about requests happening on unofficial sources. Use the filter tool at the top of the page to see unofficial sources specifically.
Search for keywords having to do with service topics or search within a certain topic, such as sanitation.