At ZenCity, we know that not all surveys are created equal. A lot of thought goes into creating and evaluating surveys, and we believe that data should be a part of that process too. Here's a few tips to help you with developing and evaluating surveys with ZenCity Insights.
Before you start designing your survey, consider planning it in a way that will enable it to be analyzed by ZenCity Insights. Design questions that correlate with zencity categories and sentiment and it will be easy to compare the survey results with the ongoing discourse. Talk to your customer success manager before designing your survey to help you get started.
When preparing survey questions, you want to make sure are the most up-to-date on what’s going on in the city so that the survey will be relevant. Here are a few tools to help:
From the menu, choose the most relevant topic for the survey you are developing. Each topic will open up a dashboard with all the same features as the general dashboard. There you will also find a number of subcategories. If you can’t find a topic that meets your needs, we can make a project for you.
Projects are a really helpful tool to help you define parameters for a specific survey you want to make, almost like creating your own topic. The project dashboard allows you to follow a specific topic over time or compare discourse and sentiment from before an initiative to after an initiative. Reach out to us to us with information about your project and we will help you set one up. Just click on projects from the menu and you’ll be able to submit a project request.
When looking at your dashboard, any specific category, or project you can always select the dates you are most interested in by clicking on the date range to the right of the search bar. This tool can help you focus on a time frame or compare before and after interactions and sentiment of any initiative.
The word cloud shows you the most commonly used words among your residents for whichever time period you are looking at. The more popular the words are, the larger they will appear in the cloud.
Pro-tip: If something in the word cloud piques your interest, you can always click on it to find out more information.
EVALUATE, COMPARE & REPORT
Use ZenCity Insights to compare survey results and report on the matters most relevant to you.. Sometimes you will want to include ZenCity information in a report in order to share it with all of the decision makers. You can use these metrics to define parameters for new initiatives or set baseline measurements for your KPI’s and monitor them over time. Here are a few tips to get you started:
Upload, Analyze & Compare
You can upload the city survey as a csv. file and the ZenCity Insights platform will automatically analyze the results as it does with any data source. You can also easily use this to compare the results to other data sources.
Choose Dates and Export
Before you start looking for the information you want to report, make sure you are on the time frame you are most interested in. You can update this by using the tool to the right of the search bar at the top.
Pro tip: If you would like to create a report of the information you are seeing, you can easily export your page to PDF by clicking on “export” in the upper right corner.
Include Relevant Data
Your ZenCity dashboard is a good place to start collecting the data you are interested. There are a lot of tools
Volume of Discourse
A good metric to pay attention to is volume of discourse. You can look at this for different time periods and see how it changes in various topics. This is available on your dashboard, any time period, topic, or project.
You can also look at the level of discourse for different topics over time. This is available on your dashboard, any time period, topic, or project.
ZenCity’s sophisticated artificial intelligence knows how to ascribe sentiment to all interactions. You can view the sentiment overview on any topic or project for any period of time. Hover over each color on the graph to see the exact percentage breakdown of sentiment.
Check out the leading stories from your dashboard. You can click on them (or click on ‘discourse’ from the menu) to see the posts with which your residents are most engaged.
Filter by Neighborhood
The map can be used a number of ways to help you locate issues. You can view the map on any dashboard (general, topic, or project). Click on the word ‘Map’ in the upper right corner (or click on ‘Map’ from the Menu) to open up the map in your main screen. Use the menu along the top to change the map view - leading topics, by topic, by type or heat map.
There’s a lot of different ways to create presentations and reports from ZenCity Insights. If you need help finding the most relevant information you can always reach out to your Customer Success Manager.