How do I use ZenCity to help me evaluate?

The ZenCity Insights platform is especially useful to help you evaluate initiatives in the long run. You can use it it to measure and compare outcomes and help you reach actionable conclusions for your next communications strategy. Here are a few tips to get you started:

DEFINE

Whenever evaluating your work, it is important to define what you want to measure. ZenCity Insights has a few tools to help you do that. 

Define with a Project

Projects are a really helpful tool to help you define parameters for an initiative you want to measure. A project allows you to follow a specific topic over time or compare discourse and sentiment from before an initiative to after an initiative. Reach out to us to us with information about your project and we will help you set one up. 

Define a date range

  

When looking at your dashboard, any specific category, or project you can always select the dates you are most interested in by clicking on the date range to the right of the search bar. This tool can help you focus on a time frame around a specific communications campaign or compare before and after  interactions and sentiment of any campaign or initiative. 

Define Events on your Calendar

In order to properly evaluate your work, it’s a good idea to align your calendar with what you are seeing on ZenCity

Click on ‘Settings’ to get to your event management tool. 

This feature enables you to add and see your social media calendar to your ZenCity Insights dashboard and see how it coincides with the discourse you are seeing. 

Pro tip: You can also reach the event management tool by clicking on the three dots in the upper right corner of the discourse timeline. 

MEASURE

What can ZenCity Insights help you measure? 

Sentiment

ZenCity’s sophisticated artificial intelligence knows how to ascribe sentiment to all interactions. You can view the sentiment overview on any topic or project for any period of time. Hover over each color on the graph to see the exact percentage breakdown of sentiment. 

Volume of Discourse

If you are looking to create buzz around a certain topic, a great way to evaluate is by looking at how many interactions there were around that topic. This is available on your dashboard, any time period, topic, or project. 

Dominant Words

The word cloud is a great way to see the most commonly used words among your residents for whichever time period, topic, or project you want to evaluate.

Pro-tip: If something looks intriguing to you, you can always click on it to find out more information. 

Unofficial Sources

You probably have already have a good idea of how much buzz you created on your city’s official social media pages, but ZenCity Insights can also help you see how much buzz you’ve created on unofficial pages. Use the filters at the top of the page to sort and compare for any timeframe, topic, or project. 

COMPARE

Comparison is often a great tool in evaluating your work. Here are a few ways you can use ZenCity Insights to compare:

Comparing Projects

Using projects to compare is easy. You can set up two projects on similar topics of interest to see how effective similar media strategies were. You can also look at one project over different time periods to evaluate sentiment and interactions before and after a certain media campaign. Talk to your Customer Success Manager to help you set up projects. 

Comparing Categories

If you are trying to create buzz around a certain topic, a good way to evaluate your efforts is to see how that topic compares to others in terms of the amount of discourse and sentiment. You can view this graph on your main dashboard or within any category or project. 

Compare Events

Once you’ve added Events to your calendar, you can compare them to one another or compare the same event year after year. Using this tool can help you clearly see the amount of discourse and sentiment surrounding each event. 

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