As a communications professional, it is a good idea to start out your day by getting a full picture on what topics are trending among your residents. The ZenCity Insights platform can help you see what is most relevant and provide actionable insights for planning your messaging.

AT FIRST GLANCE

When you don’t have a lot of time and you want to gain some insight before planning your messaging, it’s a good idea to check out your ZenCity Insights dashboard for a few minutes to get a picture of what residents are interested in and talking about. There’s a few good tools on the dashboard that can help you do this:

Word Cloud

The word cloud shows you the most commonly used words among your residents for whichever time period you are looking at. The more popular the words are, the larger they will appear in the cloud. 

Pro-tip: If something in the word cloud piques your interest, you can always click on it to find out more information. 

Specific Categories

  

Focusing your messaging around a specific topic? You can always check out the most trending topics on the dashboard along with their sentiment. Hover over the topic you are interested in to see the exact sentiment breakdown. Click on the category you are most interested for more information and sub-categories. 

Pro-tip: Clicking on a category will open up a dashboard specific to that category with all the same features you have on your general dashboard.  

Search

Interested in a specific topic or issue? Use the search bar at the top of the page and search for a specific keyword to see the discourse on that topic. You can also filter by neighborhoods or by data source.

Pro-tip: Interested in a specific topic long-term? Ask us to create a project to follow it more easily.  

Daily Digest

We don’t want you to miss anything important, even if you don’t have a chance to check in on the platform every morning. Therefore you can subscribe to a daily digest which will summarize what happened in your city the previous day. Talk to us to personalize the topics and areas you are most concerned with in your daily digest. 

ADDITIONAL STEPS

If you want to spend a bit more time getting a more complete picture with nuanced detail on a specific topic or issue, you can always hone down on anything you see on the dashboard. Here’s a few extra tips to help you improve your experience:

Setting up your Calendar

Click on ‘Settings’ to get to your event management tool. 

This feature enables you to add and see important city events and projects or media campaigns on your ZenCity Insights dashboard and see how it coincides with the discourse you are seeing. 

Pro tip: You can also reach the event management tool by clicking on the three dots in the upper right corner of the discourse timeline. 

Keyword Subscription

Want notifications on specific keywords? Ask us to update your subscriptions to include the topics you are most interested in.

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